Today we talk more and more about brand activism, companies exploring the power of their values to transform themselves into true purpose brands. To do this, they need to engage not in promises, but in real and…realistic propositions. To ensure real and sustainable change.
What is the company’s value proposition to its customers and users? What are the personal, but also social and environmental benefits that differentiate it in the marketplace and make it stand up for its brand promise and sell its products and services? What values does the company choose to espouse beyond its own interests to become an effective member of the global community and to drive sustainable change?
Building a purpose-driven brand means translating the company’s purpose into something concrete and shareable with its customers and users, and not only that, but openly designing the ways in which customers and users are involved in generating ideas and positive impact.
Our vision is clear: sustainability (social, environmental and economic) creates new business models.
Experience and values translated into market factors
Understanding the context in which you operate is a prerequisite for success. That is why we listen to all the stakeholders who make a critical contribution to the life of the company, in order to arrive at a common and sustainable proposal in which everyone can see themselves in some way.