You can launch a product and see how the market reacts or you can build it together with those who live the market: your internal and external stakeholders. Co-creation is an opportunity for (sustainable) long-term success.
Imagine having to develop a product or service having available not only the opinion of your customer but also of all your future potential customers and your detractors. But not only that, also that of the institutions that will regulate the methods of production and distribution, of the suppliers who will produce the raw materials, of the workers who will assemble it and offer it to the customer.
Then imagine being able to do it with an iterative design&develop&test process.
This is the approach we propose to the companies we work with thanks to the multi-stakeholder perspective and the open working method.
To make mistakes but quickly and with everyone’s involvement in correcting them.
Our vision is clear: sustainability (social, environmental and economic) creates new business models.
As a matter of fact, sustainability is the only possible (and necessary) innovation. From the circular economy we have learned a new way of looking at the planet, because the only innovation that matters today is the one that allows us to evolve our consumption and production patterns, socially and ethically.
Not only the raw material, not only the product, today the focus is on packaging: a real revolution in marketing and product health and safety, but today also a ground for innovation with a view to the circular economy.